WHAT WILL THEY BE SERVING AT THE FESTIVAL?
TrueStart Coffee will be launching their Cold Brew Coffee Bar which will be serving:
- Free pre-run Nitro Cold Brew Coffee shots
- Nitro Cold Brew Coffees (original, vanilla cherry, coconut, passionfruit)
- Nitro Martinis (original, vanilla cherry, coconut, passionfruit)
- Turbo G&Ts (G&T topped up with Nitro Cold Brew Coffee)
- Bottled Cold Brew Coffees (original, vanilla coconut, chilli chocolate)
ABOUT TRUESTART COFFEE
TrueStart Coffee is a Bristol-based startup and one of the fastest growing young brands in the UK. Founders and husband-and-wife team Helena and Simon Hills started TrueStart to prove a point; that you can take the path less travelled and build an awesome brand that makes people feel wild for life, without compromising on ethics.
They are taking on some of the world's most established brands, from Nescafe and Starbucks to Red Bull, with their range of naturally energising Home Brew Coffees, chilled Cold Brew for on the go and Nitro Coffee for cocktail bars and fitness studios, complemented with a range of British-made espresso machines for cafes, hotels and restaurants.
Helena says "Milky, sugary, poor quality products by huge dinosaur brands dominate the coffee industry. These brands do not resonate with the younger generations at all, they're worlds apart in terms of ethics and attitude to life. At the other end of the market you've got countless dull, hipster brands that are all pretty much the same as each other. And don't get me started on the damage caused by the energy drinks industry... cold brew coffee is here to whip that into shape."
Helena and Simon's journey started when the pair were triathlon training, and searching for a coffee that gave them a boost without sending their hearts racing. After discovering that the caffeine in coffee is both varied and unpredictable, they developed the first coffee in the world to provide a boost with no crash thanks to a stable caffeine content. TrueStart's coffee is super clean and sourced from where Helena used to live in South America.
TrueStart launched two years ago and quickly established itself as an exciting, respected brand within the fitness industry, winning a host of impressive awards, retailing in over 1000 UK outlets including Holland & Barrett and exporting to 21 international markets.
However, there has always been more to Helena and Simon, and to TrueStart, than just fitness. They stopped drinking alcohol in May last year and saw a gap for a cool adult soft drink in bars and at festivals. TrueStart Nitro Coffee was born, and the dynamic duo decided to invest in a vibrant brand overhaul and range of innovative bottled Cold Brew Coffees to truly reflect their "dive in" attitude to life, and naturally energise go-getting consumers who feel the same.
TrueStart's rebrand is the result of some serious soul searching and an exciting journey with Brand Opus, one of the UK's leading branding agencies. It is designed to catapult TrueStart to iconic status as the number one coffee choice for Millennials and Gen Z and perfectly represents the brand's philosophy of diving in to everything and going wild for life.
All this while Helena and Simon had their first baby, Leo, who was just 3 weeks old when the new brand and products went live in June. "I'm changing a nappy one minute and talking to suppliers the next, usually while cracking open a cold brew to keep me going" said Simon, "We don't do things by halves! Having a baby, launching a new brand and making sure all our new products were ready to ship at the same time was no mean feat but we thrive on diving into the unknown. Life shouldn't be predictable, because normal is boring!"