smile amazon


Do you want to help support The 401 Foundation by shopping online at smile amazon?

Here's our quick step guide to getting setup

  1. Click on the 'Get Setup Now' button below
  2. Sign in to your Amazon Account or create an account if you don't already have one
  3. Pick to support The 401 Foundation by typing in 'The 401 Foundation' into the search bar
  4. Every time you shop on Amazon, go to If you sign in to Amazon directly it will prompt you to switch
  5. Enter "" in your browser address bar
  6. Shop & place your order
  7. Amazon donates


  1. Amazon is the go to place for so many of our days to day purchases.
  2. Amazon donates 0.5% of the net purchase price (excluding VAT, returns and shipping fees) of eligible purchases to the charitable organisation of your choice.
  3. AmazonSmile is the same Amazon you know. Same products, same prices, same service.

How is your donation used?

All Smile Amazon donations received by The 401 Foundation prior to 01.04.2018 have been used to fund the operational setup of The 401 Foundation.

All Smile Amazon donations received after 01.04.2018 are split between our discretionary grant pots (80%) and the operational running of The 401 Foundation (20%). We are unable to identify which county each donation comes from due to data protection laws set out in the terms and conditions from Smile Amazon.

If you have any questions of queries about this please don't hesitate to contact us at